Notorious B.I.G Data.

Notorious B.I.G sang that song, “ I love it when you call me Big Data,” right?

But seriously, wtf is the Big D? And no, that’s not the kind we’re talking about.

Big data is rapidly becoming one of the most important technology trends and has the potential for dramatically changing the way organizations use information to enhance the customer experience and transform their business models. Big data is often referred to as large and disparate volumes of data generated by people, applications and machines and spans multiple markets. The importance of big data isn’t how much data you have, but how an organization analyzes big data which leads to better decisions and strategic business moves.